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 March 21, 2017 | Alta Equipment Company receives the 2016 Volvo CE Mark of Excellence (Press Release)

Alta Equipment Company® (Alta) is proud to announce that it has received the Volvo Construction Equipment Mark of Excellence Award for the third consecutive year. The 2016 award was presented to Alta at the dealer meeting at ConExpo by Martin Lundstedt, President and CEO of the Volvo Group and Martin Weisburg, President of Volvo Construction Equipment. The award was given to recognize Alta as a top performing Volvo Construction Equipment Dealer, based on Alta’s sales, operational and market share achievements in 2016.

About Alta Equipment Company®

Headquartered in Livonia, Michigan, Alta is an industry leading industrial and construction equipment company. Our mission is to be more than an equipment company, Alta is an innovator of solutions, delivering diverse products and unrivaled support centered on building lasting customer relationships.

The Alta team includes over 750 people at 20 facilities throughout Michigan, Indiana, and Illinois. Alta’s Industrial Equipment Group represents industry leading brands including Yale® and Hyster® lift trucks, Manitou®, and Combilift®, in addition to an extensive line of warehouse products and solutions. Alta’s Construction Equipment Group represents world class brands including Volvo Construction Equipment®, Link-Belt® cranes, Sennebogen® material handlers, Genesis® shears, Genie® aerial equipment and Gomaco® concrete paving products.


Media Contact: Glenn Moore

Alta Equipment Company


Cell: (248) 303-5089

September 14, 2012 | Alta Equipment Company acquires Northern Michigan Equipment Company

Alta Equipment Company and Northern Michigan Equipment Company announced today that they have signed a definitive agreement under which Alta Equipment acquired the assets of Northern Michigan Equipment Company.  Since 1987 Northern Michigan Equipment Company has garnered a strong and loyal customer base, servicing the construction industry as the Case Equipment dealer in Traverse City.  Alta Equipment will retain the employees of Northern Michigan Equipment and will continue to conduct business from their current location at 476 US 31 South in Traverse City, MI. 

Alta Equipment Company is a family-owned heavy equipment solutions provider based in Wixom, MI.   Since its founding in 1984, Alta has grown its geographic footprint from two locations in southeast Michigan to its present day 16 locations throughout Michigan, northern Indiana, and Illinois.  “We are proud of the service organization we have built over the years,” says owner and CEO Steve Greenawalt.  “I learned early in my career that the key to growing our business was not just in sales but in providing superior service and faster response time. With the acquisition of Northern Michigan Equipment, we are committing to the northern Michigan market that we can provide the service and response time that they need to keep their businesses up and running.”

 Alta Equipment is Michigan’s largest material handling equipment dealer and service provider, employing over 400 people, with extensive product lines including Yale, Hyster and Manitou, in addition to a variety of warehouse solutions and services.  In 2010 Alta expanded into the construction industry with an ever growing product offering including Volvo’s full line of construction and paving equipment, Link-Belt cranes, Sennebogen material handlers, and Gomaco concrete paving products.  

 The northern Michigan market will now have access to Alta’s rental fleet of more than 1,400 pieces of equipment including products that are specific to certain segments of the construction industry such as paving, demolition, mining, agriculture, and recycling.  Alta also offers a large inventory of used equipment, options for fleet maintenance, as well as service and operator training programs. Parts and service will be available from the new location for any equipment that was purchased from Northern Michigan Equipment or Alta Equipment Company.

“In the construction industry, product support is paramount,” says Rob Chiles, president of Alta’s construction equipment division. “With this new facility in Traverse City and our newly planned Metro-West construction headquarters in New Hudson, we are positioned to lead the industry in state-of-the-art servicing capabilities,” says Chiles, referring to Alta’s building of a new flagship construction equipment branch located just off of I-96 in New Hudson, Michigan. 

Alta Equipment Company will remain at Northern Michigan Equipment Company’s facility at 476 US 31 South in Traverse City, and the phone numbers will stay the same: (231)943-3700 and fax (231)943-8110.  “I am very excited about this opportunity to increase the scope of our capabilities with Alta Equipment Company,” says Jeff Dohm, former owner of Northern Michigan Equipment Company, now Alta Equipment’s branch manager in Traverse City.  “We are committed to providing reliable service and complete customer satisfaction.  We greatly appreciate the loyalty of our customers over the years and hope to continue to grow those relationships for years to come.”


January 10, 2010 | Dealer Gets a Lift with Acquisitions at Year's End - read the article at Crain's Detroit Business

January 1, 2010 | Alta Equipment Appointed Michigan Volvo Construction Dealer (press release)

Alta Equipment Company, a material-handling solutions provider based in Wixom, MI, announced today that it has acquired certain assets of Wolverine Tractor and Equipment Company to become the authorized Volvo Construction Equipment dealer for Michigan. Alta is now estimated to be one of Michigan’s largest equipment suppliers with 11 locations in the state and more than 350 employees.

Alta has also reached distributorship agreements with the manufacturers formerly represented by Wolverine. These include Gomaco, Link-Belt Cranes, Sennebogen, Genesis, Mauldin and others.

“We are very eager to offer our expertise in fleet management and customer service to the Michigan construction industry,” said Steven Greenawalt, CEO of Alta Equipment Company. “We are proud to represent these quality equipment manufacturers and are committed to supporting those products with exceptional after-market service.”

Alta’s new construction equipment lines join an already diverse range of offerings. Along with a full line of industrial lift trucks, Alta distributes and services material-handling and warehousing solutions.

This move into construction equipment is one part of a larger expansion in product offerings and territory. On December 31, Alta completed the stock purchase of Mid-State Industrial Services, Inc., a Hyster dealer based out of Eaton Rapids, MI. In addition, Alta has acquired the Aurora Lift business in Montgomery, IL. As a result of these acquisitions, Alta is now the Hyster dealer for western Michigan, parts of northern Indiana and Chicago.

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